BCN 2021 Awards: Canon slips

BCN is again, relevant

BCN has their annual rewards for the year 2020, called their 2021 awards.  BCN reports on over 50% of the sales receipts from Japan retailers.  This is a highly accurate look at the Japanese market but doesn't really reflect the rest of the world well.

After claiming the BCN #1 position for mirrorless cameras in Japan for two years in a row, Canon has slipped down to #2 for mirrorless with a 23.8% share, and Sony regains #1 spot with a 27.4% share.  Olympus takes #3, just below Canon, with a 23.4% share.  Canon dropped rather dramatically, from 30.9% to 23.8%.  Much of this is most likely due to the lack of direction on the EOS-M mount, which for the most part was driving Canon's mirrorless market share in Japan up to 2020.

Of course, this means, that BCN is now again relevant ;)

How this looks from 2012, is that for the most part Sony is very consistent, and Canon fell.

For DSLR's obviously Canon claims a dominant position here, but this now is simply for bragging rights, as the number of DSLR's shipped in Japan has dropped dramatically.  In this Canon claims the #1 spot with a 51.9% share, and Nikon takes 2nd with a 44.8% share and Pentax (Ricoh Imaging) hangs in there with a 3% share. While this sounds good, it also spells some bad news for Canon as they dropped from 56.3% the year prior.  This could be because of the R5 and R6 release this year, as stopped people from purchasing more Canon DSLRs.

Read more of the BCN's data here

Richard CanonNewsRichard CanonNews

Richard has been using Canon cameras since the 1990s, with his first being the now legendary EOS-3. Since then, Richard has continued to use Canon cameras and now focuses mostly on infrared photography. Richard is the founder and editor of CanonNews since 2017, and has worked as a writer on CanonRumors and other websites in the past.

Other posts by Richard CanonNews

Contact author Facebook page