Richard CanonNews / Thursday, April 5, 2018 / Categories: News, Canon CINI Products This post may contain affiliate links(s). An affiliate link means I may earn advertising/referral fees if you make a purchase through my link, without any additional cost to you. It helps to keep this site afloat. Thank you in advance for your support. If you like what we do here, maybe buy me a coffee. The History of Canon's CINE-SERVO 50-1000mm Lens Canon has released a video detailing the history behind the Canon’s CINI-SERVO 50-1000mm lens. Canon USA states: Cinematographer/filmmaker Ivo Norenberg approached Canon in 2010 with a request for an extreme lens. Ivo challenged Canon to produce a long zoom 4K Super 35mm lens tailored to the diverse needs of wildlife video production. It may be a “bit” over the top, but it’s an interesting video on a pretty amazing lens. Richard CanonNewsRichard CanonNews Richard has been using Canon cameras since the 1990s, with his first being the now legendary EOS-3. Since then, Richard has continued to use Canon cameras and now focuses mostly on infrared photography. Richard is the founder and editor of CanonNews since 2017, and has worked as a writer on CanonRumors and other websites in the past. Other posts by Richard CanonNews Contact author Facebook page Print Please login or register to post comments.