Richard CanonNews / Sunday, May 13, 2018 / Categories: News, Canon General News This post may contain affiliate links(s). An affiliate link means I may earn advertising/referral fees if you make a purchase through my link, without any additional cost to you. It helps to keep this site afloat. Thank you in advance for your support. If you like what we do here, maybe buy me a coffee. Article: Canon on re-framing the business to avoid further smartphone disruption An interesting article on the inner workings of Canon marketing and why they do so well. Not satisfied with the gains of last year, they went out to continually rebrand Canon and focus on making the story better suited for today's audiences. I found this an interesting article because everyone says Canon marketing is so good, but no one ever really gets into the dirty details to why. From the article; Canon saw a five percentage point increase in brand preference according to TNS brand tracking after the campaign launched. And that was against a wider competitive set that included not just its traditional rivals such as Nikon and Sony but smartphones as well. Read the entire article here.. More links Marketing Week Richard CanonNewsRichard CanonNews Richard has been using Canon cameras since the 1990s, with his first being the now legendary EOS-3. Since then, Richard has continued to use Canon cameras and now focuses mostly on infrared photography. Richard is the founder and editor of CanonNews since 2017, and has worked as a writer on CanonRumors and other websites in the past. Other posts by Richard CanonNews Contact author Facebook page Print Please login or register to post comments.