Richard CanonNews / Thursday, July 15, 2021 / Categories: Rumors, Canon Mirrorless This post may contain affiliate links(s). An affiliate link means I may earn advertising/referral fees if you make a purchase through my link, without any additional cost to you. It helps to keep this site afloat. Thank you in advance for your support. If you like what we do here, maybe buy me a coffee. Canon to come out with a sub-$800 full frame mirrorless About two years ago, Canon Executive officer Tsuyoshi Tokura was interviewed and he pretty bluntly stated (especially for a Canon executive) that there would be models above and below the EOS R (you can read the interview here). With that in mind, this latest rumor from CanonRumors isn't much of a surprise. Is it that much of a step for Canon to make a sub $800 full frame mirrorless? Not really, it will simply reduce their profit margins to do so. Canon has made cheap 35mm cameras in the past, and the only real difference between a digital APS-C mirrorless and a full frame mirrorless is the shutter assembly and the sensor. Shutter assemblies are either mass produced or outsourced. Unlike DSLRs, there is not a more complicated mirror and viewfinder assembly. Canon makes their own sensors and can set whatever internal price they really want on the unit and Canon has had nearly 20 years of full frame sensor fabrication since the creation of the 1Ds in 2002 to drive sensor fabrication costs down. Canon can keep the labor and manufacturing costs at a minimum by using automated assembly, something they have been working on for the past decade. This is the reason why I feel that Canon doesn't seem to be that interested in APS-C, outside of focal length starved applications. When it really comes down to it, there is little need for APS-C anymore. I would hazard a guess that a slightly bigger EOS-M200 would be a probable low cost entry into the RF mount, as depicted above. Is an $800 full frame mirrorless coming? Yes, it's simply a matter of time. More links CanonRumors Richard CanonNewsRichard CanonNews Richard has been using Canon cameras since the 1990s, with his first being the now legendary EOS-3. Since then, Richard has continued to use Canon cameras and now focuses mostly on infrared photography. Richard is the founder and editor of CanonNews since 2017, and has worked as a writer on CanonRumors and other websites in the past. Other posts by Richard CanonNews Contact author Facebook page Previous Article New Canon camera appears in Bluetooth certification Next Article Leaked roadmap shows some of Canon's future lenses - Maybe Print Tags: CanonEOS RPRF Mount Please login or register to post comments.