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Canon Broadcast Lenses at the Superbowl
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Canon Broadcast Lenses at the Superbowl

Outside of what will be a massive support effort for CPS, and Canon white lenses will be visible throughout the game; Canon also is prominent in other areas of the SuperBowl spectacle.  Specifically, how you watch the game on TV.

NBC brought over 60 Canon lenses for their broadcast and ENG cameras.

From 95Xs to ENG Lenses, Canon Is Everywhere
Chief among NBC’s massive Canon lens complement at U.S. Bank Stadium are 20 95×8.6 lenses.

“We have found that the bread and butter for this show is the 95X lenses,” says Eilers. “It is perfect for the cameras that are going to be closer to the field, like the Chapman [carts] on the sidelines and low–end-zone reverses. Not only are they reaching down to the other side of the field and doing their reverse work, but, at the same time, they can get some great shots on the near end of the field, too.”

NBC’s fleet of Canon broadcast lenses also includes five 100X9.8s, five 22X7.6s, two 21X7.8s, two 14X4.3s, an 11X4.7, and five 13X6.0 lenses for Fletcher robotic cameras. NBC has also deployed two 22X2/3-in. ENG lenses (HJ22ex7.6B-IASE-A eHDxs) and three 14X 2/3-in. ENG lenses (HJ14ex4.3B-IASE eHDxs). With so many lenses being deployed on the highest-profile live sports production of the year in the U.S., Canon has also brought along plenty of extra inventory should replacements be needed.

“These lenses are tough, they’re resilient, and they can take a beating. But you always want to prepare with backups,” says Eilers. “On a show of this magnitude, we don’t want to leave anything to chance, so we brought in box-lens and handheld-lens loaners, just to ensure that, if something happens, God forbid, we are prepared. [NBC Sports director] Drew [Esocoff] is going to take every single one of these cameras; he’s one of the guys that uses everything in his arsenal, so we want to make sure that we have something to back up every camera just in case one of them goes down.”

CPS on Hand Supporting Pro Clients in the Twin Cities
Canon Professional Services is also on-site in full force with CPS Director Elizabeth Pratt leading the way. CPS has deployed a massive amount of equipment in Minneapolis, stocking and loaning out anything from DSLR bodies and lenses to cinema EOS bodies and cinema lenses to pro clients in attendance at the game.

Canon also provides free loans of gear to the pro market base, as well as full photographic and cinema service and support. In addition, two techs are on hand to support sports clients utilizing Canon DSLR’s.

Read the full article here...

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