This post may contain affiliate links(s). An affiliate link means I may earn advertising/referral fees if you make a purchase through my link, without any additional cost to you
. It helps to keep this site afloat. Thank you in advance for your support. If you like what we do here, maybe buy me a coffee.
Canon Interview with DPReview
DPReview sat down (via email - thank you COVID) with Canon CEO of Image COmmunciation Business Operations, Mr Tokura, and did a pretty comprehensive interview.
As with most Canon executive interviews, they are limited to what they can say about future products and that includes the EOS-R3. Hopefully we'll have a lot more information tomorrow about the EOS-R3.
I was curious and happy to see some answers on a few questions that DPReview asked (thanks guys!);
- The R3 is not a "1" model according to Mr Tokura. They haven't done what they feel is a 1 series camera yet for the RF mount. In other words, it's still coming.
- The RF 600mm and 800mm F11 lenses are not the only ones coming. There are more lenses like this coming. Confirmed bluntly by Mr Tokura in a surprising statement. Usually, Canon is not this clear about its direction. "Absolutely. Please look forward to similar products in the future." is as clear as it gets.
- Mr Tokura totally ducked the question on noise reduction being applied (baked into) RAW files for the R5 and R6. Not surprising, but would have been curious to see a better answer there.
- Canon R5 and R6 sales exceeded Canon's expectations.
- Canon still sees a need for entry level 'Rebel" cameras. Canon is vague on plans for APS-C RF cameras. Keep in mind that saying entry-level and Rebel does not necessarily mean APS-C.
- Mr Tokura seems to state that they will continue to promote EOS-M as a platform. (not dead yet)
- The concept cameras PowerShot Zoom, Pick, Ivy Rec were all well received. Canon is going to continue to toss ideas out there.
- Canon sees the future having 5G, AI and VR/AR (Virtual Reality / Augmented Reality) as important facets going forward for photography and Canon
Read the full interview here at dpreview.
blog comments powered by