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NBC Olympics Selects Its Field And Studio Lenses Provider For Its Production Of Olympic Games In Tokyo
The Olympic games are happening!
It should be the most intriguing games of modern times being held while the host country still continues to struggle with a pandemic. Canon announced that NBC Olympics has selected them as their broadcast lens provider. Canon is also a Gold Parter to the games, and from last year's commentary expects to also hold an 80%+ marketshare in digital cameras used by photographers at the games.
The press release is below,
STAMFORD, CT, June 7, 2021– NBC Olympics, a division of the NBC Sports Group, has selected Canon U.S.A., Inc., a leader in digital imaging solutions, to provide a wide variety of 4K UHD and HD Field, Portable and Studio lenses for its production of the Games of the XXXII Olympiad, which take place in Tokyo, Japan, from July 23 – August 8. The announcement was made today by Chip Adams, VP of Venue Engineering, NBC Olympics, and Kazuto Ogawa, President, and CEO of Canon U.S.A., Inc.
A broad array of Canon broadcast lenses will be used, including the UHD-DIGISUPER 90 long-zoom field lens, which provides outstanding 4K UHD imagery. Canon’s 4K and HD lenses will be at every venue and studio in Tokyo, allowing viewers to see NBC Olympics’ presentation of all the action. In addition, Canon service technicians will be on-site in Tokyo to ensure that every piece of equipment is in peak operating condition at all times.
“We are honored to once again be able to showcase our finest broadcast digital imaging solutions and to be chosen as the broadcast lens provider for NBC Olympics,” said Kazuto Ogawa, president, and CEO, Canon U.S.A., Inc.
“With today’s multi-format camera systems, Canon has shown that it is on the forefront of providing advanced optics for today’s UHD and HDR-capable cameras, which we are utilizing at the Olympic Games,” said Adams. “The images, equipment, and the support we receive from Canon are always exceptional and we look forward to partnering with them again for the Tokyo Olympics.”
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