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Canon gets 2 awards from EISA
EISA has announced their awards for 2021-22, which would be far more interesting if the year still has 4 months left in it.
I'm never one really for EISA awards and not because this year Canon was pretty silent. I think they just invent categories, so everyone gets an award of some sort. This may not be accurate but it certainly feels that way.
Canon received an award for the Canon RF 100mm F2.8L IS USM Macro for lens innovation. EISA has this to say about it;
While most manufacturers have built up their full-frame mirrorless lens ranges by replicating their most popular SLR designs, Canon has consistently been more imaginative. Its new RF-mount 100mm f/2.8 offers the highest magnification ratio of any autofocus macro lens, at 1.4x, allowing users of its EOS R-system cameras to fill the frame with a subject measuring just 26x17mm. It also gains a new spherical aberration control ring that adjusts the smoothness of blur in either the foreground or background. Together, these two innovations promise to open new avenues of creative expression for close-up photography.
While this award seems made up - it's certainly true that Canon RF 100mm Macro is clearly one of the most innovative "normal" macro in ages.
Also up for Canon is the EOS R5, receiving the award for the best premium camera. They concluded;
Canon’s highly-specified mirrorless all-rounder is feature-filled and built to last. It produces extremely sharp, high-resolution 45-million-pixel images, while being capable of recording both 8K and 4K video. It also boasts a high-speed, high-precision Dual Pixel CMOS AF II autofocus system, up to 8 stops of in-body image stabilisation, and high-speed continuous shooting at up to 20fps. The AI-based subject-recognition system is capable of detecting and tracking human eyes, faces, and bodies, as well as those of some animals. Combine these features with its robust build and superb handling, and there is probably no assignment that the R5 cannot take care of.
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